My Journey

About

Scriptwriting Projects

Independent Films & Productions

● The Director – A gripping drama about Marvin, a talented but underappreciated aspiring director struggling to break into the hip-hop industry. Stuck creating videos for local artists with little pay or recognition, Marvin's fortunes take a dark turn when he is arrested for a gun found in his car—left unclaimed by his friends. Facing a bleak future, he receives an unexpected offer from an undercover government official: freedom and a guaranteed rise to fame in the music industry, but at a steep cost. The film explores themes of ambition, sacrifice, morality, and the hidden forces that shape the entertainment world, delivering a powerful commentary on the price of success.

● King Of Newark 3 –  A compelling crime drama that follows Malcolm, a former mayor and ex-street figure, as he struggles to leave his past behind. Torn between his professional ambitions and his lingering ties to the streets, Malcolm finds himself at a crossroads, forced to confront the choices that define his future. Starring Erica Peoples and Fredro Starr, the film delivers a gripping exploration of power, redemption, and the challenges of transformation. With high-stakes drama and intense performances, King of Newark 3 captivates audiences with its raw portrayal of inner conflict and loyalty.

● Lit The Movie – A high-energy Jersey Club dance film centered around young teens from Newark who battle their way to respect and recognition. Following the journey of the Brick City Squad, the film highlights their dreams of breaking out of the hood and into the music industry while overcoming the obstacles posed by those who want to see them fail. Lit The Movie uniquely captures the raw energy and culture of Jersey Club music and dance, blending fast-paced choreography with an inspiring story of perseverance, ambition, and the power of community. Through dynamic cinematography and an authentic portrayal of Newark’s underground dance scene, this film immerses audiences in the heart of a movement that continues to shape youth culture.

Commercial & Ad Campaigns

● Essentia Water - Pause for Hydration

- Client: Dr. Gemar Mills, endorsed by Essentia Water.

- Script Purpose: This ad highlights the importance of hydration in the pursuit of excellence. The script follows Dr. Mills in his study, deeply engaged in reading, writing, and researching. Using a time-lapse effect, the scene creates the impression that hours have passed as he remains focused on his work. At a pivotal moment, Dr. Mills pauses, takes a refreshing sip of Essentia Water, and then continues to conquer his tasks with renewed energy. The ad reinforces Essentia's slogan, Pause for Hydration, and effectively conveys the role of hydration in sustaining peak performance.

- Final Production Outcome: A visually engaging, fast-paced commercial that emphasizes determination, focus, and the power of hydration. The campaign successfully aligned Dr. Mills' dedication to excellence with Essentia Water's brand message, resonating with a wide audience.

● Luxury Leather Bag & Accessory Line - Roux & Robin 

- Overview: Roux & Robin is a luxury leather bag and accessory line designed to provide the ultimate fashion experience for travel. This advertisement captures the brand’s commitment to elegance, functionality, and craftsmanship. The visual narrative follows sophisticated travelers as they navigate through airports, luxury hotels, and urban landscapes, all while carrying Roux & Robin accessories that seamlessly blend style and practicality.

- Audience Engagement: The advertisement strategically appeals to fashion-conscious consumers, business professionals, and luxury travelers who prioritize both aesthetics and functionality in their travel accessories. By incorporating high-end cinematography, sleek branding, and influencer collaborations, the campaign enhances Roux & Robin’s aspirational appeal. The ad effectively showcases the brand as a symbol of sophistication, attracting an audience that values quality, exclusivity, and a seamless travel experience.

Film Production Work

Produced Films

● The Director – Producer & Script Writer

- Storyline: A gripping drama about Marvin, a talented but underappreciated aspiring director struggling to break into the hip-hop industry, who finds himself entangled in a life-changing decision when an undercover official offers him success at a cost.

- Impact: The film serves as a thought-provoking commentary on the moral dilemmas creatives face in pursuit of success, shedding light on the sacrifices, ethical conflicts, and power dynamics within the entertainment industry.

● King of Newark 3 – Assistant Director, Producer, & Script Writer

- Production Details: Managed script development, coordinated production, and played a vital role in bringing the film’s vision to life.

- Audience Reach & Highlights: Featured at multiple screenings and received strong engagement from urban cinema enthusiasts.

- Storyline: Explores the duality of a man caught between his past and his future, with themes of redemption and struggle.

● Lit The Movie – Producer & Script Writer

- Production Details: Wrote a unique, non-linear script and worked closely with a talented team of cinematographers, designers, and digital effects artists to bring the story to life. Used the latest technology to blend real and digital elements, creating a visually striking experience.

- Audience Reach & Highlights: The film earned early praise at festivals and connected with indie film fans, standing out for its bold storytelling and creative risks.

- Storyline: A gripping story with deep character development and unexpected twists, exploring themes of identity, resilience, and the struggle between tradition and change.

Marketing & Promotion

● Film Promotion Campaign 1 – Strategic Rollout & Festival Buzz
- Strategy: Focused on building early momentum by targeting film festivals, industry influencers, and niche independent cinema communities. Developed a teaser campaign featuring behind-the-scenes content, character spotlights, and director insights to create anticipation.
-  Execution: Leveraged social media, email marketing, and partnerships with film blogs and review sites to generate organic buzz. Released exclusive trailers and Q&A sessions with cast and crew to deepen audience engagement.
-  Results: Successfully secured screenings at multiple film festivals, gaining early critical recognition and sparking discussions among independent film enthusiasts. The campaign also boosted social media interactions, increasing audience interest before the official release.

Film Promotion Campaign 2 – Digital Engagement & Community Outreach
Marketing Approach: Focused on engaging urban and independent film communities through social media challenges, live discussions, and interactive content. Developed partnerships with influencers, film podcasters, and cultural tastemakers to expand the film’s reach.
Audience Engagement: Encouraged user-generated content by launching themed social media challenges related to the film’s core themes. Hosted virtual watch parties and panel discussions featuring cast and crew to foster deeper connections with the audience.
Results: Increased social media engagement by 200%, strengthened fan-driven word-of-mouth marketing, and built a loyal community eager to support the film’s release.

Album Artwork Consultation

Collaborations & Contributions

● Trap Kelly – M80 –Role in Consulting: Provided creative direction and concept development for the album artwork, ensuring it aligned with the artist’s vision and brand identity.
Design Concept: Focused on bold, high-energy visuals that reflected the raw and dynamic nature of the music. Integrated elements of urban culture, and bright colors to draw in the consumer and enhance the impact.
Execution: Worked closely with graphic designers and photographers to bring the concept to life, ensuring a polished and marketable final product that resonated with the target audience.

● You Ain’t Nothing But A – Charlie Vox
Visual Storytelling Approach: Crafted a design that visually represented the album’s emotional depth and storytelling themes. Used color psychology and symbolic imagery to reflect the lyrics and mood of the project.
Impact: The artwork helped strengthen the album’s narrative, making it instantly recognizable and increasing its appeal across digital streaming platforms. The design also played a key role in social media marketing, with fans engaging heavily in visual-based promotional content.

● No Auto – Huncho Ki
Influence on Branding: Focused on creating a trendy, minimalist yet powerful cover that highlighted the artist’s raw vocal delivery and unfiltered lyrical style. Maintained a clean aesthetic with strong typography and subtle effects to emphasize the "No Auto" theme.
Audience Reception: The artwork stood out across streaming services, reinforcing the album's identity and helping the artist gain traction with both existing fans and new listeners. The visual branding played a key role in social media engagement, sparking conversations and sharing among audiences.